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Viridian Nutrition was founded in 1999 in Northamptonshire, United Kingdom, by Cheryl Thallon. Vegetarian since she was 18, Cheryl started her career in the natural products industry working in health food stores from the age of 21. After training in publishing, Cheryl was made editor of Natural Food Trader magazine in 1988 where she remained for three years, visiting and reporting on health food stores and natural product supply companies around the world. This broad experience of the entire natural products industry led to a specialisation into food supplements when in 1991 she joined Solgar Vitamins - an American supplement company - first as Marketing Director and then as UK Managing Director.
Previously a family-owned and managed company, Solgar Vitamins, was sold to a large pharmaceutical corporation in early 1999. At this point, Cheryl left to set up Viridian Nutrition, basing the company on the fundamental principles of purity, environment and charity. Surrounding herself with qualified and expert technical advisors, Viridian Nutrition launched in December 1999 with just 24 products. The company now offers sales, technical and marketing expertise to support more than 180 products and is available in more than a dozen countries.
Mission at Viridian Nutrition is to bring health and wellbeing to everything they touch. From the fields where much of their ingredients are grown through to the recycling bank where the glass bottles are collected, they wish to follow the ethical principle of 'care for others as we care for ourselves'.
At the heart of Viridian Nutrition is a philosophy that cares for the natural products movement supporting organic growing, the essential nature of health and whole food stores, the respectful preservation of ancient health traditions and the sensitive introduction of innovative complementary health foods, supplements and concepts.