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Nature's Own

Nature’s Own was founded in 1980 by two idealists who strived for better forms of nutrition in a genuine desire to help the well-being of the nation. Over the past 36 years, their company has grown by both word of mouth and satisfied customer referrals. They pioneered the unique Food State™ and Wholefood forms of nutrition which offer better absorption, retention and utilisation of nutrients than conventional supplements.

Nature’s Own is a brand name of Cytoplan, wholly owned by a charitable foundation. Their products are grounded in science, supported by research and peer-reviewed studies that testify to the efficacy of Food State™ nutrition.

When it comes to nutrition their philosophy is that:

a) There is a ‘Nutrition Gap’ in the population, supported by research, which means that most people are not getting the nutrients they need from their diet.

b) Nutrition supplements can bridge this gap when they contain the appropriate (and safe) levels of nutrients as long as the nutrients are in a bio-effective form.

Their ethos:

Their mission has always been to impart knowledge to individuals in order that they are empowered to make choices in the field of nutrition. Their overall aim is to help with optimising the health of the nation, and this is the goal of the charitable foundation that owns their shares.

One of the main outcomes from the loss of biodiversity on the planet, through intensive farming, has been the loss to people of many mineral nutrients. In supplying Food State™ products, they believe they help redress this nutrition imbalance in people in the best way possible.

Their environmental policy:

Realistically, whether as an individual or as a company, they all make an environmental impact. However, it is their choice whether they make the effort to address the issue, and if so, with what dedication. Here at Nature’s Own they are environmentally conscious, and have an ongoing commitment to changes as and when they become available. They are all stewards of the planet and hold it in trust for future generations.

Their products:

Their unique Food State™ nutrients, where vitamins and minerals are grown into food concentrates in a process that replicates nature, is also environmentally friendly. The same is true of the Wholefood and Biofood ranges. In fact, all their products meet this criterion.

What sets their Food State™ and Wholefood products apart from virtually all other nutritional products on the market is that they are presented to the body in the same form as food. In general, they are more bioavailable and more bio-effective. As well as being beneficial for all, they are gentle on the body, so also particularly suitable for individuals with sensitivities.

Food state™

Food state™ nutrients are combined in a variety of appropriate food bases which would naturally carry significant levels of the nutrient. This ensures they come complete with the phytonutrients and associated food factors that are necessary for optimal absorption, use and retention in the body. Food State™ nutrients are gentle, yet effective.

Examples of the appropriate food bases we use include citrus pulp for vitamin C, alfalfa for vitamin K, cornmeal for choline and carrot concentrate for beta carotene. It is in these foods that you would find the mentioned nutrients because these foods have receptor sites in abundance that the nutrient will target. Food State™ simply replicates nature.

Also, lactobacillus bulgaricus is used where appropriate because it too has receptor sites for most nutrients and in addition acts as a carrier through the digestive tract, permitting the nutrients to utilise the normal metabolic pathways.


Wholefood nutrients are equally well absorbed as the Food State™ form because they also utilise and replicate the way nature works.

Nature’s Own Wholefood nutrients are derived from a number of natural plant sources including vitamin D from lichen, vitamin C from acerola cherry and minerals from Brassica juncea, a member of the broccoli family of vegetables. The Brassica is cultivated hydroponically and fed a mineral-rich broth. When the plant is fully grown and is mineral rich it is harvested, dried, powdered and then formed into a vegan capsule.

The other great advantage of natural plant minerals is that they contain thousands of phytonutrients which have a complementary and beneficial action in the human body. They contain all the bioactives that our bodies expect to obtain from fresh vegetables including indole-3-carbinol, sulphoraphane and glucosilinates.

Minerals are taken up from the hydroponic growth solution into the root systems of the plants. They are transported into the leaf and become tissue metabolised into the plant leaf tissue. This is the natural process that also occurs during normal plant growth from the soil.

In summary; Food State™ and Wholefood supplements replicate nature’s way and are understood by the body as food.

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