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Natracare was created as a campaign to shake up the period protection industry and finally provide women with a viable eco-friendly alternative. Susie is founder and owner of the company. She’s an eco-warrior, a pioneer, and developed the world’s first brand of organic & natural period products in 1989.

In the 1980s she learnt about the dangers of dioxin pollution and the damaging impact of plastics. She was appalled to find her period products contained all these ingredients, and no natural disposable option existed. Her immediate response was to research and develop an alternative that respected women’s bodies and our planet.”

Today the work doesn’t stop. They are always improving the performance of the products, and finding new innovations to look after our environment.    

Being an ethical company means behaving consciously in every step. Natracare's core principles are:

  • Caring for health
  • Caring for the planet
  • Caring for others

All of their menstrual, incontinence and baby care products use only organic and natural materials. Everything they use, do and create is a commitment to the highest ethical standards whether focussed on organic principles or biodegradability. Their entire supply chain, from raw materials and processing, shares in their commitment to manage and monitor resources respectfully and ethically.

The Ethical Company Organisation have repeatedly ranked them top of their table for feminine hygiene.

Company is a member of 1% for the Planet. This means they partner with non-profits and charities to help give back to our Earth.