Living Naturally, the 1st Soapnut Apothecary in the world! Award-winning, Biodynamic Skincare, Haircare and Laundry Soap for sensitive skin, created with certified organic wild-crafted Soapnuts.
Our award winning artisan products are all handmade in the UK from 100% vegan, natural and organic, ethically sourced, sustainable & cruelty-free ingredients. Free from SLSs, Parabens, Mineral Oil, Palm Oil, Artificial additives or fragrances.
Owners children had eczema, and at the age of 2 their oldest was diagnosed with Autism. In their case, they learned that they needed to keep it simple. They did this by eliminating certain foods and toxins from their diet and their lives, trying to live a more mindful and cruelty-free life and teaching their children about how and why to make these choices.
As part of their radical (to some) natural lifestyle change, they were introduced to Soapnuts as a possible solution for eczema by a few family members, and began using them to clean everything in the house. When they saw the eczema getting better they realised how amazing these ancient soapy fruits were!
They founded Living Naturally and started selling soapnuts in 2009. They knew they couldn't be the only ones looking for a more natural, organic, biodegradable, hypoallergenic, sustainable and an environmentally friendly answer to cleaning the house, clothes and everything else in between.
They have since developed a wide-range of award-winning vegan soapnut product lines, which are produced by our family-owned business based in the UK. They have combined a real need and love of what they do, expert herbalist & skincare knowledge, and Ayurvedic principles to create these products.
Living Naturally Soapnuts or Soapberries are actually dried fruit shells which contain real natural soap and are 100% completely natural.
Living Naturally Soapnuts are a natural, non-polluting, compostable, alternative to conventional laundry detergents and synthetic soaps. No fillers, foaming agents, bleach, phthlates, phosphates or parabens.
Soapnut fruits actually contain a natural soap called saponin, which is released when they come into contact with water. They help free dirt and grime from clothes and help carry it away. This is how all synthetic detergents work ...
Would you prefer to use a detergent that is 100% natural and organic instead of one that is full of potentially harmful chemicals? Would you like to get more value for your money and use a natural soap that can clean your clothes, house, vegetables and pets?
Thought so! And just in case you weren't convinced yet, here are the other benefits:
Certified Vegan - By The Vegan Society
Certified Organic - Their soapnuts are certified organic by USDA, India Organic & EcoCert
100% Biodegradable & Compostable
Hypoallergenic - The main reason soapnuts are hypoallergenic is because they are a fruit, and it is very rare to have a fruit allergy. However, just to be sure, the natural soap in the soapnuts have been tested by dermatologists and 100% of subjects* tested had ZERO reaction (noticeable irritation) after 48 hours of exposure. It is nice when modern science can prove what ancient civilizations have known all along! *Skin Irritation Test consisted of 52 subjects with Fitzpatrick skin types 2 & 3
Phosphate-Free & SLS-Free - Their soapnuts do not contain any phosphates or SLSs and other laundry products are also made without phosphates or SLSs.
Palm Oil Free - They are a palm-oil free brand and do not use any palm oil in any of our products.
Cruelty-Free - Their soapnuts and soapnut products do not contribute to any environmental, human or animal abuse. They audit our suppliers regularly, they do not test their products on animals, and they ensure their ingredients aren't contributing to deforestation or environmental damage.
Anti-fungal & Anti-microbial - Soapnuts have been tested and found to have mild anti-fungal and anti-microbial activity.